A pragmatic, non-hype conversation about how AI is actually showing up in creative work right now — what's changing, what isn't, and where to pay attention.
Everyone has a take on AI and creativity right now. Most of them are either utopian or apocalyptic, and neither is useful when you're trying to figure out what to do on Monday morning. This episode is the version of the conversation we wished existed: specific, grounded, and honest about what we don't know yet.
The question was never whether AI would change creative work. It was always which parts, how fast, and who gets to decide what 'good' still means.
We walk through the creative tasks where AI is genuinely useful today — drafting, iterating, getting unstuck — and the ones where it confidently produces mediocrity. We talk about taste as the thing that becomes more valuable, not less, when generation gets cheap. And we get into the ethical and legal gray areas without pretending they're settled, because they aren't.
Whether you're excited, anxious, or exhausted by this topic, the goal of this episode is to leave you with a clearer mental model for your own work — not a slogan to repeat.
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